Project Overview
Background
Hannover Messe is an annual business event for companies to showcase the latest technologies and products to the public. Delta Electronics EMEA, as a regular attender, required a dedicated landing page to highlight its exhibition theme, present key innovations, and provide practical information for visitors. The page needed to balance brand consistency with clear communication, while guiding potential clients and partners toward event registration and engagement opportunities.
Responsibilities
Outcome
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RESEARCH & BENCHMARKING
At the start of the project, I analyzed competitors’ event landing pages for Hannover Messe and drew inspiration from a variety of corporate websites serving different purposes.
INFORMATION ARCHITECTURE
The project relied heavily on stakeholder communication to structure both the content and functionality of the page. Aligning the design with stakeholders’ needs was therefore a critical part of the process.
WIREFRAMES & PROTOTYPING
The project went through several iterations, starting from paper sketches and evolving into Adobe XD prototypes. These prototypes served as a key tool for communicating ideas and presenting design proposals to stakeholders, ranging from event planners to front-end developers.
UI DESIGN
Following Delta Electronics’ corporate identity guidelines, the UI system for this landing page was built with a clear foundation, including specifications for logo usage, typography, color palette, and imagery.
*For demonstration purposes, the original Delta Sans font has been replaced with Inter due to authorization restrictions.
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This is a project I am truly proud to have contributed to. Delivering the website within a limited time frame was only possible thanks to a great team that worked closely together to gather information and refine the page features.
The project challenged me to communicate effectively with multiple stakeholders and quickly align the design with their needs, all under tight deadlines. I am glad to see the final landing page published online, marking a rewarding conclusion to my internship experience.